محتويات الصفحة
Job purpose:
- The Central Marketing Organization (CMO) drives digital marketing transformation and execution in the Area.
- CMO delivers deep marketing capabilities and expertise to drive the Area’s growth agenda and create Microsoft fans.
- CMO’s data-driven marketing insights innovate go-to-market (GTM) campaigns with clear customer targeting, leveraging global customer nurture programs, digital events, social marketing-all through world-class marketing operations at scale.
- CMO is a strategic partner with Sales teams across all customer and partner segments and prioritized industries, as well as product-focused marketing teams and communications.
- CMO models Microsoft leadership values and nurtures a diverse and inclusive team.
- This position contributes to Microsoft’s success and inspires your Area marketing team to make Microsoft one of the most engaging, thoughtful, and innovative brands in digital marketing.
- This role manages and oversees the Area Social Command Center and has extensive knowledge of social platforms along with how social channels can be optimized with high-quality content to create best-in-class experiences that drive greater customer engagement.
- The Digital Marketing Director is a leader versed in the consumer and commercial businesses to help Microsoft grow our social engagement and footprint for the Area.
- The Digital Marketing Director helps teams take a customer-centric approach to social engagement programs and influencer programs (influencer programs in partnership with the local communications team).
- This role sets goals for social marketing and develops organizational capability based on business priorities and customer needs.
- Leads overall development, oversight and approval of local social marketing plans, with an emphasis on setting strategic goals, defining key tactical frameworks, and following global social processes and brand guidance for all CMO social channels.
- Besides working with the Area leadership team, the Digital Marketing Director professional partnerships and network extends to Microsoft’s Headquarters digital and social marketing leaders to amplify the impact of global content investments.
- This role leads the Area to smartly maximize marketing investments by using global content and services to deliver a consistent customer experience.
- The ideal candidate is a quick learner and rapid adopter of leading practices from A14 peers, and a courageous leader skilled in both managing the Area Social Command Center to execute on global strategy and champion effective marketing integration and social marketing operations to drive positive business outcomes.
- This role works in a highly matrixed organization, and the industry that requires a combination of Modern Marketing Profile, Social Marketing leadership and global programs adoption in each Area for the greater cause-all coming together to deliver the customer experience.
Responsibilities:
- Manage the Social Command Center (SCC) business priorities and social strategies including campaigns, social event coverage, social content calendar, publishing content leveraging global assets, monitoring comments and responses, optimizing for paid social boosting, and deriving insights with KPI definition and measurement. Manage local social channel footprint and identify opportunities for consolidation. (40%)
- Oversee Social Command Center operations, governance, accessibility, and manage vendors in partnership with Marketing Service Central (MSC). As appropriate, partner and liaison with Social MC communities, Corp and AORs. (20%)
- Collaborate on the always-on content strategy and advise on content quality. (20%)
- Manage local employee social advocacy program to activate sellers and support with relevant content. (10%)
- Ensure brand guidance, as well as global social processes adherence, in all CMO social media owned channels. (10%)
Requirements:
- Minimum 10 years of digital and social strategy development, multi-phase execution and delivery experience for a large brand and/or digital agency with a strong track record taking a strategic and deeply customer-centric approach to digital and social marketing.
- Strong understanding of current and emerging social marketing platforms.
- Agency and Vendor Management: Ability to evaluate social capabilities of agencies and vendors and manage them to obtain optimal results.
- Executive presence: Ability to engage with CxO audiences, present to large groups and be a spokesperson for Microsoft
- Organizational Agility, Impact and Influence, Cross Boundary Collaboration and adept at large scale, multi-year enterprise change management
- Knowledgeable of the Microsoft ecosystem and programs
Job Details:
Job/ Career : Digital Marketing Director– Middle East and Africa
Role type : Individual Contributor
Location: Cairo, Egypt
Employment type : Full-Time
Profession : Marketing
Travel :25-50%
Date posted : 26-1-2021
Job closing date: not known
المختصر المفيد
الوظيفة (مدير التسويق الرقمي فى شركة مايكروسوفت) ومتطلبات الوظيفة كالتالى:
- ما لا يقل عن ١٠ سنوات من تطوير الإستراتيجيات الرقمية والاجتماعية والتنفيذ متعدد المراحل وتجربة التسليم لعلامة تجارية كبيرة و / أو وكالة رقمية ذات سجل حافل مع اتباع نهج استراتيجي ومتمحور حول العملاء للتسويق الرقمي والاجتماعي.
- فهم قوي لمنصات التسويق الاجتماعي الحالية والناشئة.
- إدارة الوكالة والبائعين: القدرة على تقييم القدرات الاجتماعية للوكالات والموردين وإدارتها للحصول على أفضل النتائج.
- الحضور التنفيذي: القدرة على التفاعل مع جماهير CxO ، وتقديمها إلى مجموعات كبيرة وتكون المتحدث باسم Microsoft
- المرونة التنظيمية والتأثير والتأثير والتعاون عبر الحدود والبراعة على نطاق واسع وإدارة التغيير المؤسسي متعدد السنوات
- على دراية بنظام Microsoft البيئي وبرامجها
- للمزيد من المعلومات عن الوظيفة >>> نص الإعلان هو الإنجليزى فوق وفيه تفاصيل أكثر
- للتسجيل فى الوظيفة >>> اضغط على زر( التسجيل الآن) بالأسفل
- لزيارة إعلان الوظيفة على الموقع الرسمى للشركة >>> اضغط على زر( التسجيل الآن) بالأسفل
-لمعرفة المزيد من المعلومات عن الشركة >>> اضغط على زر (صفحة المعلومات) بالأسفل
كارت ببعض المعلومات عن شركة مايكروسوفت :
شركة مايكروسوفت (الاسم بالإنجليزية: Microsoft Corporation) هى شركة متعددة الجنسيات تعمل في مجال تقنيات الحاسوب ........... (للمزيد من المعلومات زورونا من خلال صفحة المعلومات بالأسفل )
المقر الرئيسى : ريدموند, واشنطن, الولايات المتحدة الأمريكية
العنوان الرئيسى فى مصر : الكيلو 28 , طريق القاهرة - اسكندرية الصحراوى , أبو رواش , القاهرة
المؤسس: بيل غيتس، بول ألين
مواقع التواصل الاجتماعى الخاصة بهم :
لزيارة الموقع الرسمى للشركة - اضغط على :
للتسجيل فى الوظيفة , اضغط على :
