Careers that change lives
:
- The primary responsibility of Product Marketing Manager is to manage the assigned product portfolio, supporting and enhancing Medtronic’s Minimally Invasive Therapies Group’s position in the market in line with global and local strategies to ensure competitive advantage.
- In close collaboration with other functions Product Marketing Manager plays a key role in making the strategies a success, by creating a tailored approach that reflects the dynamics of the region.
- The role is part of the Commercial team and works closely with the Field Sales Team as well as other local and regional Marketing Roles like Market Development & Disease State Management, Marketing Operations as well as Medical Affairs, Training, Pricing & Tendering and Reimbursement & Market Access.
- The position reports directly to the Country SI Marketing & Market Development Lead.
A day in the life
:
- Marketing mix strategy & execution, market intelligence & competitive training of sales force, strategic tender management
- Create and own country/region marketing plan
- Develop and implement the product marketing plan across product sales & disease state management as well as relevant digital marketing plans for a omnichannel sales organization
- Drive and lead external promotion and advertising campaigns
Manage annual and new marketing events and activities such as congresses, symposiums, workshops etc.
- Product & program launches, landscape, segmentation, competitor analysis, product price reposition, promo & advertising
- Provide market share and competition analysis
- Close collaboration with disease state management
- Create and own country/region marketing plan
- Develop and implement the product marketing plan across product sales & disease state management as well as relevant digital marketing plans for a omnichannel sales organization
- Drive and lead external promotion and advertising campaigns
Manage annual and new marketing events and activities such as congresses, symposiums, workshops etc.
- Product & program launches, landscape, segmentation, competitor analysis, product price reposition, promo & advertising
- Provide market share and competition analysis
- Close collaboration with disease state management
Must have :
- B.A degree in a business relevant discipline
- Fluency in English and local language
- Full clean driving license
- 3+ years of Product Marketing experience in Medical Devices or High Tech environment.
- Strong ability to translate customer data into meaningful marketing insight, proficiency in segmentation & targeting and definition of stakeholder specific value propositions.
- Competent in strategic marketing planning, marketing mix strategy and brand positioning.
- Proficient in developing launch strategies and tailoring the development of new offering towards the target customers segments.
- Fluency in English and local language
- Full clean driving license
- 3+ years of Product Marketing experience in Medical Devices or High Tech environment.
- Strong ability to translate customer data into meaningful marketing insight, proficiency in segmentation & targeting and definition of stakeholder specific value propositions.
- Competent in strategic marketing planning, marketing mix strategy and brand positioning.
- Proficient in developing launch strategies and tailoring the development of new offering towards the target customers segments.
Nice to have :
- Additional field sales experience is a plus
Travel Required:
- Willingness to travel 40 – 60% of the time.
Job Details:
Job/ Career : Marketing Manager CEMA - Access and Instrumentation
Primary Location: Cairo, Egypt , Prague, Warsaw, Istanbul
Category: Marketing
Job Posting: 14/2/2020
Learn More about Medtronic :
Medtronic plc هي أكبر شركة في العالم للأجهزة الطبية التي تحقق معظم مبيعاتها وأرباحها من نظام الرعاية الصحية الأمريكي ولكنه يقع مقرها الرئيسي في جزيرة أيرلندا لأغراض ضريبية ...........( لمعرفة المزيد عن الشركة زورونا من خلال Meetup بالاسفل )
المقر الرئيسى : أيرلندا
مواقع التواصل الاجتماعى الخاصة بهم :
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