محتويات الصفحة
Job Description:
- In the context of Specialized Nutrition Middle East, you will play an active role in ensuring that the brand agenda is understood and executed across functions/channels/teams. You will also support in identifying the regional/local needs and consumer insights by markets and translating that into business objectives and KPIs while continuously increasing effectiveness of Advertising and Promotion (A&P) investments while further driving ROI efficiencies.
Job Responsibilities:
In this role your key priorities will be to:
A) Build short-long term brand strategy:
- Support in developing the Regional and Local strategy of the brands and consumerization agendas
- Delivering necessary consumer, competition & trade understanding, concept development, product introductions and media & communication plans to the cross-functional teams in the markets
- Support in driving alignment with overall brand strategy and plans of consumer, medical & trade marketing teams to achieve portfolio KPIs
B) Build integrated communication planning for all markets:
- Support in building the local campaign strategies across ME and direct team to deliver 360-degree activations (with digital at heart)
- Define clear objectives, KPI's and manage delivery of all brand marketing plans/activities to achieve the agreed upon KPIs, based on market by market local insights and market dynamics
- Ensure agreed plan execution in most appropriate channels on time & on budget market by market and based on localized insights
- Manage the digital elements of the marketing mix for the brand, to increase early reach and engagement, with an immediate special focus on:
- Defining & managing the strategic role of the different digital channels (social, mobile, online) within the overall communication/ engagement plans, based on understanding the digital media consumption habits / content lookup landscape of our target segment in the ME
- Leading the online journey experience on the managed portfolio by developing relevant content and tools that help increase relevancy for early connection with customers
C) Drive Strategic Innovation Pipeline:
- Deep dive in gathering local insights and analysing market trends and identifying business opportunities, anticipating consumer needs
- Project management of packaging change - working closely with supply chain to manage the localised adaptations of all innovations, labels, and packaging's that differ based on local regulations and registration requirements
D) Drive Sustainable Brand Growth:
- Monitor & report monthly country performance, while continuously flagging risks and opportunities market by market across all KPIs metrics
- In-depth analysis and reporting of SKU level performance, drivers and barriers and in-depth understanding of consumer, HCP and trade programmes
- Continually monitor performance of key communication channels: ATL & BTL media, web, eCRM, online & inserts and recommend plan modifications to optimise performance against objectives
- Manage Portfolio A&P expenditure vs forecast on monthly basis, while monitoring ROI efficiencies continuously
- Manage process & approvals to ensure timely & on-budget execution
- Continuously monitor competitor activity by market to flag to senior management any risks or opportunities that come with all external activities (Pricing, Positioning, Promotions, Distribution, Messaging, etc)
Qualifications:
To be successful in the role you should ideally have:
- A Bachelor’s degree or relevant qualification preferably in marketing or business/economics
- Fluency in English and Arabic
- 3-5 years' experience as a Brand Manager in a similar environment, experience in Nutrition is preferred
- Experience of reaching consumers via digital channels
- Basic understanding of medical marketing and Specialized Nutrition patient profiles
Job Details:
Job/ Career : Brand Manager - Consumer Marketing (6 months maternity cover, 3rd party contract)
Location: Dubai, United arab Emirates
Posting Date: 16-5-2020
Learn More about DANONE :
دانون, ( Danone ) هي شركة فرنسية ذات جنسيات متعددة ، وتعد دانون من أضخم شركات الصناعات الغذائية عبر العالم ويتمحور نشاطها حول ثلاث قطاعات أعمال: الحليب ومشتقاته، البسكويت، والمياه المعدنية. اتجهت في الفترة الاخيرة لمجال ألبان الأطفال حيث اشترت ..........( لمعرفة المزيد عن الشركة زورنا من خلال Meetup بالاسفل )
المقر الرئيسى : شارع هوسمان, باريس , فرنسا
العنوان فى مصر : المنطقة الصناعية الثانية, مدينة العبور, القليوبية
العنوان فى مصر : المنطقة الصناعية الثانية, مدينة العبور, القليوبية
مواقع التواصل الاجتماعى الخاصة بهم :
المختصر المفيد
الوظيفة ( مدير العلامة التجارية - التسويق الاستهلاكى بشركة دانون) ومتطلبات الوظيفة كالتالى:
1) درجة البكالوريوس في التسويق أو إدارة الأعمال أو الاقتصاد
2) إتقان اللغتين الإنجليزية والعربية
3) خبرة 3-5 سنوات كمدير للعلامة التجارية في بيئة مماثلة ، يُفضل خبرة في التغذية
4) الفهم الأساسي للتسويق الطبي وخصائص مرضى التغذية المتخصصة
5) الخبرة السابقة فى الوصول إلى المستهلكين عبر القنوات الرقمية
2) إتقان اللغتين الإنجليزية والعربية
3) خبرة 3-5 سنوات كمدير للعلامة التجارية في بيئة مماثلة ، يُفضل خبرة في التغذية
4) الفهم الأساسي للتسويق الطبي وخصائص مرضى التغذية المتخصصة
5) الخبرة السابقة فى الوصول إلى المستهلكين عبر القنوات الرقمية
للمزيد من المعلومات عن الوظيفة >>> نص الإعلان هو الإنجليزى فوق وفيه تفاصيل أكثر
للتسجيل فى الوظيفة >>> اضغط على زر Apply Here
لزيارة إعلان الوظيفة على الموقع الرسمى للشركة >>> اضغط على زر Apply Here
لمعرفة المزيد من المعلومات عن الشركة >>> اضغط على زر Meetup
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