Main job duties/responsibilities
:
- Determines the marketing objectives, based on the company and business unit strategies, in alignment with CEMA HQ marketing (annual marketing plan, forecast and the long-term strategy).
- Develop annual operating plan (unit and revenue plans, resource plans for positioning and development of current and new products, etc)
- Converts the marketing plan into concrete actions and, in consultation with the sales team, draws up a schedule for the proposed marketing actions: range, promotion, market research, marketing information, communication and public relations.
- Blends technological and market knowledge to develop and communicates competitive advantages of Medtronic products to customers for patients benefit.
- Evaluates strategies for product launches to ensure products are properly positioned.
- Conducts regular consultations with internal stakeholders: Regulatory, Inventory Planning, Loaner Operations, HSS to ensure marketing strategies are aligned internally.
- Contributes as member of the marketing management team towards the planning and accomplishment of strategic objectives and long-term goals of the organization.
- Analyzes the gaps in educational needs for the CEMA region: HealthCare professionals and Employees.
- Reviews and updates product forecast sheets in collaboration with product planning team and effectively manage backorders and consignment inventories.
- Creates pricing strategies by analyzing competitive products and market needs.
- Develops and maintains professional relationships with key accounts and the respective health care professionals.
- Identifies/assesses field sales and marketing support needs and provide strategies required to support field sales network to Director of Sales and Marketing.
- Continues to remain abreast and on the required anatomy, surgical techniques, product knowledge and other.
- Delivers competency in the assigned product portfolio.
Job qualifications & experience
:
Must have:
- B.SC, in a medical field, engineering (bio-medical engineering is a plus), business administration, marketing or education.
- 5-7 years successful marketing track record, preferably from medical devices industry, but candidates from pharma will also be considered.
- A track of international experience.
- Sales background.
- Fluent in English and local language.
- Proven experience with training/education in healthcare industry.
- Excellent medical knowledge (preferably in the Structural Heart disease management and related therapies).
- Previous product launch or product line extension experience.
- Market research, new product development or clinical research experience.
- Ability to build solid business relationships with physicians.
- Solid proficiency with market analysis requirements.
- Strong project management skills.
- Ability and willingness to work in fast changing environment.
- Strong ability to acquire technical knowledge and converse at a clinical level.
- Strong business partnering and collaborates well with the sales team.
- Strong strategic planning, reporting ability and finance (AOP planning) competencies.
- Willing to improve marketing strategies with creativity and innovation.
- Self-confident, self-starter.
- Very strong sense of initiative and drive.
- Able to work with minimal supervision.
- Able to maintain a highly visible role within the customer base.
- Excellent presentations skills (computer literacy: MS Office, PowerPoint)
- Willingness to travel extensively (up to 60%)
Nice to have:
- B.SC, in a medical field, engineering (bio-medical engineering is a plus), business administration, marketing or education.
- 5-7 years successful marketing track record, preferably from medical devices industry, but candidates from pharma will also be considered.
- A track of international experience.
- Sales background.
- Fluent in English and local language.
- Proven experience with training/education in healthcare industry.
- Excellent medical knowledge (preferably in the Structural Heart disease management and related therapies).
- Previous product launch or product line extension experience.
- Market research, new product development or clinical research experience.
- Ability to build solid business relationships with physicians.
- Solid proficiency with market analysis requirements.
- Strong project management skills.
- Ability and willingness to work in fast changing environment.
- Strong ability to acquire technical knowledge and converse at a clinical level.
- Strong business partnering and collaborates well with the sales team.
- Strong strategic planning, reporting ability and finance (AOP planning) competencies.
- Willing to improve marketing strategies with creativity and innovation.
- Self-confident, self-starter.
- Very strong sense of initiative and drive.
- Able to work with minimal supervision.
- Able to maintain a highly visible role within the customer base.
- Excellent presentations skills (computer literacy: MS Office, PowerPoint)
- Willingness to travel extensively (up to 60%)
Nice to have:
- MBA title.
Job Details:
Job/ Career : Marketing Specialist, Cardiac Surgery & Structural Heart - CEMA
Primary Location: Cairo, Egypt , Turkey , Poland (based in Poland or Turkey).
Category: Marketing
Job Posting: 25/9/2019
Learn More about Medtronic :
Medtronic plc هي أكبر شركة في العالم للأجهزة الطبية التي تحقق معظم مبيعاتها وأرباحها من نظام الرعاية الصحية الأمريكي ولكنه يقع مقرها الرئيسي في جزيرة أيرلندا لأغراض ضريبية ...........( لمعرفة المزيد عن الشركة زورونا من خلال Meetup بالاسفل )
المقر الرئيسى : أيرلندا
مواقع التواصل الاجتماعى الخاصة بهم :
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